Especificamente a questão da aplicação Maps, desenvolvida pela Apple e que visava substituir a com o mesmo nome que era desenvolvida pela Google.
"To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook
Apple’s CEO"
O certo é que os Mapas na aplicação ainda parecem ter um longo caminho pela frente para serem novamente fiáveis e conquistarem a credibilidade que nunca havia sido colocada em causa.
No espirito de demonstrar que a marca também sabe fazer um mea culpa, o actual CEO Tim Cook, que sucedeu ao malogrado Steve Jobs, publicou, no site da Apple, uma carta aberta onde demonstra a humildade da marca em admitir tudo isto não ter corrido bem conforme se esperava com a aplicação Maps.
"To our customers,At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook
Apple’s CEO"
Tadinhos... de todos nós.
Sim, pois... está bem, vai lá à tua vida Tim Cook. Mas lembra-te sempre que pela primeira vez na história do iPhone, o indice de satisfação da Apple caiu devido ao iOS 6 (como nos é reportado no Blog do iPhone).
E não é menos verdade que, a marca tem sido ridicularizada fortemente por essa net fora (e por vezes até com muita piada) só pela embrulhada deste Maps-apocalipse no iOS6.
E não é menos verdade que, a marca tem sido ridicularizada fortemente por essa net fora (e por vezes até com muita piada) só pela embrulhada deste Maps-apocalipse no iOS6.
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| Foto e o seguinte video do: Internet Patrol |
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